Prediction Markets Surge to 27% of Sports Betting During 2026 World Cup

KALSHI0.19%
During the 2026 FIFA World Cup, prediction markets surged to account for 27% of sports betting activity, significantly outpacing traditional sports betting operators. Kalshi, the largest participant, repeatedly broke its own trading records during the tournament, with trading volume more than doubling the previous peak set one week before the event began and reaching roughly 10 times the levels seen at many points earlier this year.
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