Ripple Launches U.S. Campaign, Pledges $10,000 XRP Match for Veterans

According to crypto researcher SMQKE, Ripple has launched a major advertising campaign in Washington, D.C.'s Union Station, one of the busiest transit hubs in the United States, with messaging focused on "It's happening with Ripple" and "More certainty for crypto."

As part of its participation in America250's Giving4th Independence Day initiative, Ripple pledged to match up to $10,000 in XRP donations to the Call of Duty Endowment, an organization supporting U.S. military veterans in transitioning to civilian careers. Ripple stated the company would fund "the most effective organizations helping veterans get back to work, preparing them for the job market and raising awareness of the value they bring to employers." The company also recently obtained its Markets in Crypto-Assets (MiCA) license, enabling it to provide regulated digital asset services across European Union member states.