Sa Sa International Q1 Revenue Rises 22.9% to HK$1.179 Billion

Sa Sa International (00178) reported total revenue of HK$1.179 billion for the first quarter ending June, up 22.9% year-on-year. The Hong Kong and Macau region generated HK$901 million in revenue, a 31% increase, with same-store sales rising 30.1%. The growth was driven by strong offline performance, which recorded HK$992 million in sales, up 29.3% year-on-year, while the company strategically reduced lower-margin online B2B orders to prioritize higher-margin retail and B2C channels.

Sa Sa Records 31% Offline Sales Growth in Hong Kong and Macau

Sa Sa's offline business achieved HK$992 million in sales during the quarter, up 29.3% year-on-year. Hong Kong and Macau offline sales grew 31% year-on-year, while Southeast Asia offline sales reached HK$91.7 million, up 15.1% year-on-year. The company stated that offline growth performance was ideal during the period.

Sa Sa Reduces Online B2B Orders to Improve Profitability

Total online sales reached HK$187 million, down 2.9% year-on-year. Sa Sa attributed the decline to a strategic reduction in lower-margin bulk B2B orders, reserving inventory for higher-margin offline retail and B2C online orders. The company stated that online business profitability continues to improve.

Sa Sa Plans to Open 6–7 New Hong Kong Stores in First Half

As of the end of June, Sa Sa operated 160 offline stores. The company will open 6 to 7 new stores in Hong Kong during the first half of the current fiscal year to meet consumer demand.

FAQ

What was Sa Sa International's total revenue for the first quarter ending June?
Sa Sa International reported total revenue of HK$1.179 billion for the first quarter ending June, up 22.9% year-on-year.

Why did Sa Sa's online sales decline in the first quarter?
Sa Sa's online sales declined 2.9% year-on-year to HK$187 million because the company strategically reduced lower-margin bulk B2B orders to reserve inventory for higher-margin offline retail and B2C online orders.