Strategy Launches Bitcoin Banking Adoption Index With 32% Score

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Strategy Inc. (Nasdaq: MSTR) launched the Bitcoin Banking Adoption Index on X on July 13, assigning an overall score of 32% to institutional bitcoin adoption across major financial firms. The index evaluates approximately 30 institutions across trading, custody, products, margin activity, and leadership categories, with Fidelity ranking first at 71%, followed by BNY at 46% and Goldman Sachs at 45%. CEO Phong Le stated that adoption of bitcoin and the wider digital-asset ecosystem is gaining speed among large banks and financial institutions, although the sector remains at an early stage. The index uses publicly available information as of July 10, 2026, and applies a Harvey balls scorecard system to indicate five levels of adoption from none to full implementation. Strategy selected institutions based on measures including total assets, assets under custody or administration, client assets, private-banking assets, and 2025 global systemically important bank status.

Index Structure and Scoring Method

The Bitcoin Banking Adoption Index evaluates institutions across trading, custody, products, margin activity, and leadership. Categories include bitcoin and bitcoin exchange-traded fund (ETF) trading, stablecoins, tokenization, yield products, underwriting, and corporate allocation. The index uses Harvey balls—a business scorecard system of empty, partially filled, and fully filled circles—to indicate five levels of adoption, from none to full implementation. The chart states figures are approximate and based on public information available as of July 10, 2026. Offerings may also vary by geography, client type, and access channel.

Fidelity Leads Rankings at 71%

Fidelity ranks first with a 71% score, significantly ahead of BNY at 46% and Goldman Sachs at 45%. Fidelity's position reflects involvement in digital-asset trading, custody, and investment products through Fidelity Digital Assets, the company's institutional cryptocurrency platform, and the Fidelity Wise Origin Bitcoin Fund (NYSE Arca: FBTC), its spot bitcoin ETF. BNY's second-place ranking reflects an institutional custody and servicing operation. The company has offered bitcoin and ether custody services to select clients, provided servicing for exchange-traded products (ETPs), and expanded its digital-asset work into tokenized funds and stablecoin infrastructure.

Strategy Plans Methodology Disclosure

Le stated that Strategy plans to release methodology and updates, while inviting institutions to submit corrections or additional public information. The index currently offers a high-level snapshot rather than a fully reproducible benchmark. Category weights and evidence standards will determine whether the 32% figure can be independently tested. Future disclosures could also clarify whether adoption means technical capability, a limited institutional service, or broad customer availability.

FAQ

What did Strategy Inc. announce on July 13? Strategy Inc. launched the Bitcoin Banking Adoption Index on X on July 13, assigning an overall score of 32% to institutional bitcoin adoption across major financial firms.

Which institution ranks first in the Bitcoin Banking Adoption Index? Fidelity ranks first with a 71% score, followed by BNY at 46% and Goldman Sachs at 45%.

How does the Bitcoin Banking Adoption Index measure institutions? The index evaluates approximately 30 institutions across trading, custody, products, margin activity, and leadership using a Harvey balls scorecard system to indicate five levels of adoption from none to full implementation, based on public information as of July 10, 2026.

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