Fee pressure and custody risk are pushing commerce from platforms toward protocols.

The pattern across many platforms is familiar. Fees start low, adoption grows, take rates increase, and additional costs layer in. Sellers absorb margin pressure over time.
@BosonProtocol approaches fees differently. The protocol level fee sits around 0.5 percent, with transparent dispute and gas costs layered explicitly. The economics are visible from day one.
Here’s the migration path I’m tracking.
Phase 1. Early adopters test protocol infrastructure. Low volume, high conviction. We’re seeing this with luxury goods and collectibles.
Phase 2. Margin pressure becomes obvious. Sellers compare platform take rates with protocol level costs. Incentives start to shift.
Phase 3. Larger institutions evaluate infrastructure risk. Reduced counterparty control risk becomes a strategic priority.
The tipping point comes when you combine lower protocol fees, enforceable settlement, and self custody.
More of the trade lifecycle runs through smart contracts rather than corporate discretion.
$BOSON processes real transactions today. The model operates in production.
The question is not whether incentives reshape commerce. It’s when sellers decide the margin difference matters.