Chillhouse, which rises alone, the past and present of the "Web3 Fun People"

Original title: Chillhouse, which rises alone, the past and present of the “Web3 fun people”

Original author: Cookie

Source text:

Reprinted: Mars Finance

The long-silent Solana meme has not been this lively for a long time, and it is happening in a way we could hardly imagine — Jesse Pollak, the leader of the Base protocol, well-known crypto KOL Cobie, Solana founder Toly, and pump.fun founder alon are all “abstracting” around a Solana meme coin. Especially with the addition of the Base camp, it feels like a “breaking of taboos”; in the current competitive environment where various chains are striving against each other, it is particularly unexpected for the players.

This Solana meme coin is $chillhouse. It is not a new coin; since its successful launch on pump.fun, Chillhouse has been on a journey of six months and has always been one of the important meme coins in the pump.fun ecosystem. So, what kind of coin is this? What connects it to this cross-camp “meme abstract show”?

Chillguy+House=Chillhouse

The initial inspiration for Chillhouse came from the title of this section, “Chillguy + House = Chillhouse.” That's right, initially, Chillhouse was positioned simply as a “Frankenstein.”

Although it is a “Frankenstein”, it possesses the rare kind of “rebellious irony” that is excellent for Web3 memes. Chillguy had a period of explosive performance during last year's meme bull market, but ultimately received a lawsuit warning from the original creator of the Chillguy image, Phillip Banks.

This is the first half of Chillhouse - “The creator of Chillguy is not a Chill person.”

The other half comes from the briefly dazzling coin in the Solana meme market after Trump’s coin issuance cooled down, which is $House. At the end of April, $House, which broke through with the slogan “1 $House = 1 dollar” amidst the global anxiety of young people being unable to afford housing, peaked at a market value of 120 million dollars.

During the rise of $House , a new “God of Version” appeared, and that is Fapital. Fapital has a group chat called “Fapital Club”, in this group chat, the deployer of Chillhouse @VERYKOOLLUKEY said the following words:

“What would happen if we launched Chillhouse?”

Other members in the Fapital Club found this idea very interesting. In the end, @0xRacist created this “Frankenstein” pattern - the head turned into a Chillguy that is a house.

Half a year later, today, this idea has generated nearly $169,000 in creator income. An interesting idea, creating a meme coin, has harvested over a million RMB, I can't help but marvel at the magic of Web3.

This creator income has been accumulated since July 20, as @RiccoRosas is currently in charge of operating Chillhouse's official Twitter. The creator income was redirected to him at the end of July. Therefore, it can also be said that Chillhouse is the most successful case of the creator income reform after pump.fun, ensuring the long-term operation of meme coins.

Before I start reviewing the journey of Chillhouse, let me take a moment to say that often, the lowest points in the market brew opportunities. Six months later, as I write this article, Chillhouse and neet have become the “twin stars” of the pump.fun ecosystem. Both have ties to Fapital—one was directly born from a group chat of Fapital, while the other was recognized by Fapital very early on.

Fapital's “copy trading” has never been a lengthy style. Looking through his tweets, you will find that he sometimes disappears for a while, then comes back joking, sometimes even unrelated to cryptocurrency. If you are not a long-term player active in the pump.fun ecosystem, you may not even know who this person is. To some extent, long-term Chinese players who persist in the pump.fun ecosystem, facing language and cultural barriers, have also gained the informational advantage that comes from persistence.

Other cryptocurrencies recognized by the pump.fun ecosystem, such as $USDUC, $tokabu , etc., have also been slowly growing since the low period of pump.fun and the entire Solana meme ecosystem 5 months ago.

Of course, the process of growth is not always smooth.

The process of growth

Chillhouse's start can be described as smooth. Less than a week after the token was born, it once broke through a market value of 10 million US dollars. Now, as the Chief Content Officer of pump.fun, @json1444 mentioned Chillhouse in the first week of its inception.

Chillhouse's community also presents a unique appearance. After the successful launch of the token, community members enthusiastically created related funny images, which do not deliberately revolve around $chillguy or $House, but rather explore abstract concepts in a whimsical manner.

The community's efforts reaped their first major success at the end of May. Community members spontaneously sent Twitter DMs to various KOLs like toffee, containing only one sentence: “Thoughts on chillhouse? What do you think of Chillhouse?”

The “SMS bombing” ultimately blew Ansem out, and “Thoughts on chillhouse?” has become a meme in the Solana ecosystem. Now, when I see players from both the Chinese and English comment sections occasionally jumping in with a random “Thoughts?”, it’s actually just a simplification of that meme. The meme doesn’t really intend to ask KOLs for their opinions on Chillhouse; it’s more of a “sticky candy style” attention-seeking joke. It’s like when my friend asks me how the weather is today, and I just blurt out three sentences: what do you think about Chillhouse? It’s indiscriminate of the audience and the context.

In the end, this meme also blew up the founder of pump.fun, alon:

After this, $chillhouse initiated the first wave of the main uptrend, reaching a historic high of nearly 30 million dollars in market value by late June. At this time, Chillhouse had become an undeniable presence in the Solana meme ecosystem, with plenty of spontaneous antics on Twitter, and it could be seen repeatedly in Mitch's Telegram channel and Rasmr's live broadcasts.

Chillhouse has solidified its position, but the coin price cannot rise forever. After first approaching the $30 million mark, Chillhouse entered its first sharp pullback, falling by about 75% within 12 days.

The subsequent rises and falls are hardly driven by obvious positive factors like this time, so it is a “painful process”—the community has always been there, and Chillhouse's content continues to maintain high quality, but short-term sentiment and attention cannot always remain on a new meme coin. Just like the meme coins SPX/Mog/BITCOIN that have undergone long-term consensus testing on the Ethereum mainnet, Chillhouse has also entered this difficult and unavoidable trial.

During this period, Chillhouse launched an NFT series called “Lil Chillers,” whose floor price once broke 7 SOL, showcasing its influence. Currently, the floor price of this NFT series is about 1.1 SOL.

But before discussing this “Gathering of Heroes”, let's first address a question:

What is the attitude of pump.fun founder Alon towards Chillhouse? If he likes this coin, why hasn't the pump.fun token support fund Glass Full Foundation bought this token?

I believe this is intentional by alon. Firstly, pump.fun has changed its Twitter profile cover several times in the past few months, each time featuring the eco meme coins it supports, and Chillhouse has never been absent.

Secondly, looking through alon's tweets, at first glance it seems like there is some beef between Chillhouse and alon:

But in fact, Chillhouse's style itself is a neurotic “brain-dead child.” Alon's tweet of “disdain” and GFF's unwillingness to buy in is actually a kind of alternative CP.

How can I put it, it does seem like they are treating Chillhouse like a little Jack Ma.

All-Star Abstract Show

The price of Chillhouse reached a new historical high yesterday, briefly surpassing 30 million dollars, rising about 9 times from the bottom in just 4 days.

The reason is this intriguing “All-Star Abstract Show.” Why does everyone feel that Chillhouse is not just lucky to have stumbled upon this? We need to sort out the complete timeline.

On October 21, Coinbase spent $25 million to purchase the UpOnly NFT from Cobie. Subsequently, Coinbase CEO Brian Armstrong confirmed the authenticity of the news in a post. Brian stated, “Those holding this ticket (NFT) can force Cobie and Ledger Status to perform like monkeys and record 8 episodes of 'Up Only TV'. This ticket does not grant any sponsorship rights, and we have the right to call you 'the fool who bought this thing' or completely ignore your existence—without mentioning you at all throughout the 8-episode series. Guests will be decided by us, but if we find you interesting, we might consider your suggestions.”

UpOnly TV is a podcast hosted by Cobie, which was discontinued in December 2022, primarily due to the FTX collapse that led HBO to cancel the television version of the show. The show was initially sold to HBO in December 2021, but was terminated in December 2022 after the FTX incident. The last episode uploaded to YouTube came shortly after the FTX collapse.

In May of this year, Cobie minted an NFT called “ADMISSION: 1 SEASON OF UP ONLY TV.” In response to calls on Twitter for him to restart UpOnly TV, Cobie resisted, stating that people just wanted the crazy bull market of the crypto world in 2021 to return, rather than genuinely wanting the return of UpOnly TV. When comments in the section indicated that Cobie underestimated his own influence in the industry, Cobie retorted:

“You claim that I can create the atmosphere of 2021 by doing a cryptocurrency podcast, while this podcast only has one-tenth the scale of The Moon Carl, Bitboy, or CryptoManRan at its peak. This is simply not a realistic statement. The only way to create the atmosphere of 2021 is to fix the market structure, not to fix market commentary. Doing Echo has 100 times the impact for this purpose than doing a podcast.”

Then Cobie minted this NFT and listed it on OpenSea for a price of 10,000 ETH. On October 7th, Cobie changed the price to 5,000 ETH.

On October 10th, this NFT was put on Manifold by cobie, with a starting price of 25 million $USDC.

On October 21, Coinbase actually spent so much money to buy this NFT, and at the same time spent 375 million USD to acquire what Cobie believes is much more meaningful than the podcast, his startup project Echo.

On October 22, alon retweeted a tweet from Cobie posted in 2015. Cobie's original tweet was, “In this wicked life, all I need is myself and my Pump team.” Alon's quoted tweet was, “This is what I'm doing now.”

Since Cobie's return is a hot topic in the crypto world, alon's tweet at the time was not taken seriously by everyone, after all, alon is also a famous Twitter surfer.

On October 25th, Chillhouse's official Twitter continued its usual erratic style, “Fuck your Jesse Pollak, fuck your Base.”

I didn't expect this tweet to really blow up Jesse, “rebound.” Then Cobie joined the fray in the comments, “What the hell, let me teach you how to properly respond to such nonsense.” Chillhouse continued to lose it, “Cobie, you're also a channel.” Cobie replied, “Kid, you'll be in trouble once the Coinbase communication team approves me to fire.”

Here comes a breaking news: Jesse is not hearing about Chillhouse for the first time. In fact, in July, Chillhouse's daily craziness reached Jesse:

Back to the current timeline. After blowing up Jesse and Cobie, Chillhouse “pressed the advantage”:

On October 26, Chillhouse's excitement, “I want to bridge to Base!”.

A few hours after this tweet was sent out, Chillhouse again cued Cobie, “Cobie is too active in Chillhouse's Telegram chat.” Cobie then released a screenshot of a text message, in which he was chatting with Coinbase CEO Brian Armstrong. Brian expressed that he really liked the joke “Chilled House” and suggested Cobie to post, “What’s below Chilled House? There’s a BASEment! Base belongs to everyone!” Cobie stated that he wouldn’t post it, while Brian suggested to ask Jesse to take a look.

Then a few minutes later, Jesse really sent it:

On the evening of October 26, Chillhouse appeared on the news section of the pump.fun mobile app. The news was titled “Chillhouse and Base Hook Up Again, Rugging”; a very abstract title, while the content reviewed the interaction process between Chillhouse and the Base camp.

pump.fun's official Twitter also posted a tweet, “Chillhouse, if you see this news, it's never too late to come back.”

On October 27th, Chillhouse had a daily outburst, “Fck your Toly, fck your Mert (Helius CEO), f*ck your Solana Foundation.”

Toly blew this up, “Reject modernization, return to Boden, Biden will rise again in 2028.” Chillhouse replied, “What era are you living in, buddy?”

Next, Chillhouse released a video that was very funny. The plot is roughly that Chillhouse and alon used to play together every day, then alon disappeared, and Jesse appeared to capture Chillhouse's heart. After that, alon tried to text to reconcile, but Chillhouse was already together with Jesse and Cobie.

Then alon made an appearance and immediately went all out, saying, “I f*ck your Chillhouse.” Chillhouse replied, “Missed it?”, to which alon responded with an image of “I never want to play with you again.”

By now, the timeline is almost sorted out. It can be said that Chillhouse single-handedly detonated the powers of Base, Solana, and pump.fun, completing an incredible “All-Star Abstract Show.”

When the x402 protocol just became popular, everyone instinctively thought that Base would seize the opportunity to promote it vigorously. However, the bosses from the Base camp surprisingly came to interact with Solana meme coins. Coupled with Alon's tweet before the “All-Star Abstract Show,” the entire timeline gave players room for imagination—could there be such a coincidence in the world?

Jesse's public purchase of a bag of Solana meme coins on October 26 further deepened this association. On that day, Jesse tweeted, “I love the trenches and Troll.” When someone asked Jesse if he had the meme coin $troll on Solana, Jesse replied, “Now I do,” and included his Solana address.

According to on-chain data, Jesse purchased the following Solana meme coins: $chillhouse, $troll, $neet, $trencher, $house, $tokabu , and $chillguy.

So what is Jesse's true intention? If we don't rely on guesswork and only look at the public tweets, it seems Jesse wants to attract quality meme communities and developers on Solana. You can see from the tweet below that Chillhouse is going crazy, but Jesse is very serious in the comments section, even posting the Github page for the Base cross-chain bridge:

Conclusion

Regardless of whether there are any “big news” brewing from multiple parties, Chillhouse's influence has significantly increased again, and attention has been redirected back to Solana and the pump.fun meme coin.

This persistent style of erratic behavior has made Chillhouse's positioning increasingly clear—it is no longer the quirky “Frankenstein” of its early days, but has found and stabilized its position as a “Web3 fun person” through day-to-day perseverance, which aligns well with the wildness and subcultural style of Web3 memes.

Whenever something happens in Web3, people think of the Chillguy, who has a house on his head, trying to cue it and let it come over to showcase humor. Chillhouse has already transcended Chillguy in terms of its significance to Web3 — although it was born from “stitching” together, it has become a native meme that symbolizes this community. It is not just a simple IP transplant like Chillguy, created for hype, but rather it begins to carry the joy and emotions of this circle.

Although the Solana meme market is no longer as glorious as last year, the past six months have filtered out meme coins that can compete in quality and positioning with the great meme coins on ETH, which is an advancement for Solana—community and culture have begun to take shape, and truly outstanding meme coins should withstand the test of time. A blockchain first needs to have meme coins that can survive long-term and prove their sustainable development before players can truly feel a sense of belonging, and “P Xiaojiang” will gradually transform into a new batch of “diamond hands.”

Although the excellent meme coins on Solana currently still cannot compare in market value to the star meme coins on ETH, nor can they match the established meme coins on Solana, and they haven't even reached the heights of last year's hot trends, I have never felt that these new coins are “born at the wrong time”.

Because truly excellent meme coins will create their own new era.