PwC Expands Crypto Services as Clearer US Regulations Boost Institutional Confidence

• Clear US crypto rules are driving major firms to expand audit and advisory services across digital assets.

• Stablecoin legislation is boosting institutional confidence in payments custody and blockchain infrastructure.

• Big Four firms are increasing crypto investment as regulation reduces risk and uncertainty.

PricewaterhouseCoopers has expanded its digital asset services as regulatory clarity in the United States reshapes institutional attitudes toward cryptocurrency markets.

PwC is ramping up its digital asset business after years of caution. PwC US leader Paul Griggs said the strategic shift began last year amid a more crypto-friendly regulatory tone in the U.S. and Congress advancing stablecoin and broader digital-asset legislation. He said the…

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The firm’s decision reflects changes in policy direction, stablecoin legislation progress, and new leadership across key regulatory bodies. These factors reduced uncertainty that previously limited professional service engagement with crypto clients. PwC currently intends to extend its participation in auditing, consulting and advisory services associated with digital assets.

The relocation underscores a larger migration where large financial institutions reconsider crypto exposure amid more explicit compliance demands.

Regulatory Environment Reshapes Strategy

Recent developments in United States regulation created a more predictable operating environment for crypto-related services. Stablecoin legislation advanced alongside updated regulatory approaches at federal agencies. These signals encouraged firms to reconsider earlier risk assessments.

PwC had previously maintained a cautious posture due to enforcement actions and unclear guidance. That environment restricted service offerings tied to digital assets. Greater clarity has now facilitated wider involvement and professional standards.

The presence of stablecoins can be considered the primary force of resurging interest. Stablecoins are becoming widely accepted by financial institutions as a means of payment, settlement efficiencies and international transactions. Last year, Sony Bank applied for a national charter to launch stablecoin and digital asset services in the United States.  PwC views these use cases as aligned with its expertise in financial systems and controls.

Tokenization also influenced strategic planning. The conversion of real-world assets into digital representations continues to attract institutional attention. DTCC recently gained sec approval allowing tokenization of major US securities on controlled blockchain systems. PwC expects this activity to expand under clearer legal frameworks.

Service Expansion Across Client Segments

PwC now provides a wide range of digital asset services, including accounting, cybersecurity, wallet oversight, and regulatory advisory work. Its client base spans crypto exchanges, traditional banks, and asset managers entering the sector.

There is also the involvement of the public sector. Governments, central banks and regulators desire advice on the formulation of policies and supervision. PwC supports these efforts through research and compliance-focused advisory work.

The firm integrates crypto services across both audit and consulting practices. This approach allows consistent governance and risk assessment standards. PwC reports increasing demand tied to stablecoins, custody solutions, and blockchain infrastructure.

The expansion reflects a measured approach focused on readiness and delivery capacity.

Investment in Talent and Systems

PwC developed the capabilities of working with digital assets by increasing internal knowledge. The company invested in recruiting and training blockchain/ crypto experts. This ensures delivery quality as engagement volume grows.

Technology upgrades support these efforts. PwC uses blockchain analytics tools to enhance transaction review and risk monitoring. These systems integrate with existing audit and advisory workflows.

External collaboration remains part of the strategy. PwC works with specialized partners when required while retaining oversight responsibility. This model supports flexibility across complex engagements.

PwC’s expansion mirrors similar moves by other Big Four firms. Deloitte, Ernst & Young, and KPMG increased crypto-related offerings in recent years. Each firm focuses on distinct service areas within the digital asset space.