Written by: rosie
Edited by: AididiaoJP, Foresight News
This is a class on “How to write content that can be crazily reposted.”
You might now have a few questions popping into your mind:
- Who are you? Why do you think you’re qualified to teach us?
- You’re so awesome, why don’t you write a viral post yourself?
- Why should I care whether my articles get reposted?
Here are the answers:
- About a year ago, I started obsessively studying articles on X, and later I wrote a few viral posts myself (a total of over 20). The hit rate isn’t mind-blowing, but enough for me to gain some insights.
- I am 100% convinced I will become a billionaire someday, so you can take that million-dollar reward. I honestly don’t care about that little money. To be honest: if someone with more followers than me uses this method, my account is basically doomed, and I have a full-time job to busy myself with.
- Because every super viral article you see relies heavily on “quote and repost.” The article itself is just an intro; those comment-laden reposts are the real engines of dissemination.
So, if I’ve convinced you, welcome to the “X Viral Post Beginner’s Course.”
If you’re still not convinced… please post a quote repost full of anger, or roast my cover image (black and red are also red).
First, a statement: this article doesn’t teach you how to create inflammatory trash content.
So, if you’re here to learn “how to post controversial opinions about women in the tech industry to grab attention,” you can exit now.
Alright, here comes the real content…
1. Have a clear and distinct point of view
If you can’t do this, I really can’t help you. Sorry. This isn’t a dismissive remark, it’s the truth.
Maybe there’s still hope. Try stepping outside the box, playing with the format of your articles to make people stop and look. But since I said I don’t teach how to make trash or inflammatory content, you’d better learn that somewhere else.
Back to “having a point of view.”
What can I say… you need to have some “edge” in your bones. If you have no opinions on anything, why should we read what you write? Honestly, if you have nothing to say, why bother saying anything?
To develop a point of view, my advice is… learn more stuff??? Read more books, talk to more people. Don’t just stay at home; gain some real-life experience. Don’t just scroll on X and repeat what you see. Sorry, that’s all I can suggest. Building a personality has no shortcuts—I haven’t found any, at least.
2. Know who you’re writing for
We all know the classic structure: eye-catching opening, background info, story development, conclusion of your viewpoint, call to action.
It’s old hat.
But honestly… before I start writing, I think first about “who is the reader,” not “what structure should I use.” Structure is just a container; the content depends on the reader.
If you really want to create a viral post, you need to target a broader audience or pick a topic that even ordinary people find interesting. Yes, you can’t satisfy everyone (trying to please all often results in pleasing no one), but some topics have universal appeal.
For example: I work in the cryptocurrency industry, writing mainly about crypto or crypto marketing, so my potential audience size is obviously limited. I’ve accepted that my ceiling is “a bit famous in the crypto Twitter circle.”
But if you write “How to completely change your life in 1 day”—that potential audience is much larger.
So before you start, ask yourself: am I writing for 50 people, 50,000 people, or 50 million people? All are valid choices, but you need to be clear about what game you’re playing. Don’t write niche content and then be surprised why it doesn’t get a million views.
3. Give them a reason to care
A compelling opening can attract readers to click in, but it won’t keep them.
Time is precious. We won’t read every piece on this platform, even if the content is good. You’re competing with countless browser tabs, push notifications, and those “just one look” habits that turn into 45 minutes on your phone. Now, grabbing attention is ridiculously easy.
So what to do? Empathize with them, speak to their pain points. Make them feel “You understand me.” By the time you finish your background section, the reader should be thinking: “Wow, this person really gets me.” They should feel like you’ve stepped into their mind, understood the unspoken thoughts.
If they don’t get that feeling, they’ll close it immediately. The opportunity was there—you missed it. That’s all.
4. Talk about what people think but don’t say
Some of the most viral content is because it reveals well-known secrets. Those “default rules,” those “finally someone dares to say it,” moments, those screenshots with “懂！” (“Got it!”) in group chats.
Why does this work? Because people are afraid. Afraid of saying the wrong thing, afraid of judgment, afraid of being tangled with online “know-it-alls” who love to argue. But when you say it out loud, they can agree without risk. They can share the blame, enjoy the resonance.
Just don’t be a jerk about it. “Having a point of view” and “arguing just for attention” are different. The former makes you interesting; the latter just makes you a target for others to “laugh at and unfollow.”
5. Make it “easy to share”
If you want people to repost your article, you need to lower the barrier:
Make readers feel smart
This is the ultimate secret, engraved in your mind.
When someone shares your article, they want to look smart, not you. The best viral posts make readers feel like they’re part of a “know-how” circle. They are the protagonists; you’re just the sidekick helping them recognize their own talent.
Maybe they’ve always thought so but no one listened. Maybe they’ve always thought so but didn’t dare say it. Anyway, sharing your article becomes their way of saying, “See? I knew it. I’m so smart. Praise me.”
You’re not the hero of the story; they are. Your article is just a tool for them to showcase their intelligence. Accept this, and your content will spread farther.
Examples:
Help them “pass on the message” (to boss, colleagues, friends, or anyone)
Sometimes people repost because it helps them convey certain messages to others without speaking directly. Your article becomes their “elegant way to vent.”
Create “golden quotes” moments
Prepare some sentences that catch the eye, make people want to screenshot or copy and share. Not every sentence needs to be a golden quote (that’s tiring to read), but a few moments that make people exclaim, “Wow, I need to save this.”
Haven’t you at least once shared something that made you think, “Wow, this is so right”? We share things that move us. Give them content that stirs emotions.
Write a few standalone sentences that, even out of context, can stand alone and hit home. That’s your “screenshot material.”
Give them a “stage” for self-presentation
This trick is a bit “cunning,” but very effective.
Write some content that makes people want to talk about themselves when sharing your article. When they quote or repost, they might say, “This is exactly how I do it!” or “I’ve been using this trick for years—here’s my experience,” or “Let me add my own tip.”
You’re essentially giving them a stage. Your article becomes a reason for them to share their achievements, opinions, or credentials. They repost not because they love your article, but because it gives them an “unintentional” chance to show off without seeming to brag.
The “negative framing” works especially well here. For example, an article titled “Why No One Reads What You Write” will be shared by those who want to show they’re different from “failures.” Your article becomes a backdrop for them to showcase superiority.
So when writing, ask yourself: how will others cleverly use sharing this article to showcase their own achievements or viewpoints?
Spark discussion (not argument, but genuine clash of views)
Because holding genuine opinions that spark discussion is different from deliberately creating conflict for traffic. The former can build a truly respectful audience; the latter just makes you a “clown” that people watch for entertainment but don’t genuinely like.
The key: if you truly believe in a viewpoint, say it. If someone gets “offended,” that’s their problem. You’re not responsible for their feelings. But if you just say controversial nonsense to get attention, and don’t believe it yourself… we can tell. Always can. Algorithms might not distinguish, but people do.
Final insight: without personality, all techniques are empty talk
I can give you every writing framework in the world—audience analysis, opening tricks, pain points, golden quotes. I can list a perfect writing checklist for you to follow every time.
But if you don’t have genuine opinions, a distinct personality, just trying to mechanically cater to algorithms with soulless content… it won’t work. Or maybe you’ll succeed by luck once, then forever be stuck in the anxiety of “copying viral posts,” gradually losing yourself.
The best content always comes from those who are truly thinking. From those who hold positions they’re willing to defend, who aren’t afraid to make mistakes sometimes (because at least they stand for something), and who prefer being interesting over being bland.
So before trying any tricks, ask yourself: do I really have something to say?
If the answer is no, then go live your life well first. Read books that challenge your understanding, do experiences not designed just to “create content,” talk to people with different opinions, form your own genuine viewpoints instead of parroting big influencers.
If the answer is yes, don’t be afraid—speak out. The worst that can happen is you’re wrong, but you’ll learn something. The second worst is no one cares. Neither outcome will kill you.
