Odaily Planet Daily reports that Benchmark analysts recently reaffirmed a “Buy” rating for Strategy (formerly MicroStrategy) and set a target price of $705, representing approximately 430% upside from the current stock price of around $130. The analysts believe that the company’s strategic shift to a STRC preferred stock financing model could become the main driver for increasing Bitcoin reserves.
At the Strategy World 2026 conference, the company’s Executive Chairman Michael Saylor stated that the company will shift from its previous strategy of encouraging enterprises to include Bitcoin on their balance sheets to focusing on promoting STRC perpetual preferred stock as the primary financing tool for future Bitcoin purchases.
Benchmark analysts pointed out that STRC will become the “main engine” for Strategy’s Bitcoin accumulation and is expected to accelerate the growth rate of Bitcoin holdings per share.
The price of STRC briefly fell to around $90 earlier this month but has now rebounded to nearly $100. This preferred stock offers an annualized yield of about 11%, pays dividends monthly, and has priority over common shareholders in dividend distribution.
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