Authors: Xinhua Daily Junction reporter Hu Jingjing, intern Dai Sixian
How to enter the metaverse world where “human-machine-human” intersect? How will you swim in the metaverse world? The 2023 China Industrial Software Supply and Demand Conference and China (Nanjing) International Software Products and Information Services Trade Expo (hereinafter referred to as the “Soft Expo”) will open the “door” to the Metaverse world by building a Metaverse Pavilion, allowing exhibitors to find answers for themselves.
The technical value is “full”, and the Metaverse opens a new interactive experience
By integrating the real world and virtual technology, human beings can live “eternally” in the digital world or will realize it in the near future. At the exhibition site, a Yuanverse industrial application platform was unveiled with the “Human Digital Incarnation Plan”.
“Digital immortality mainly relies on panoramic technology, underlying data, algorithms, etc. to digitally collect and save the human body image, life scenes, voice actions, etc. in real life from the perspective of a real person. After wearing this VR device, you can To experience the life of a real person immersively, see his or her life experience, and return to the deceased person, this is a digital way of realizing immortality in the online world for real people.” "Human beings Sun Siyu, the producer of “Digital Avatar Project” and project manager of Jiangsu Daxizhou Information Technology Co., Ltd., said, “Currently, this plan has more than 100 cases.”
The Metaverse Pavilion created by this year’s Soft Expo highlights the immersive exhibition experience and has three themed sections: “Dialogue Metaverse”, “Frontier Metatechnology” and “Innovative Metascenario”, which focus on displaying metaverses such as virtual reality, digital twins, and interactive devices. Related technologies and services, as well as “Metaverse+” application scenarios such as cultural tourism, commerce, medical care, and industry, have brought the audience a highly interactive and immersive “Journey to the Metaverse.”
Green screen backgrounds, large editing screens, hardware systems and other equipment are all available. Live film shooting, which ordinary people cannot experience, can also be experienced at the exhibition. At the exhibition site, a booth that combined AI with film and television shooting attracted many visitors. The staff wearing Hanfu stand in front of the green screen and hold a folding fan. Without the presence of photographers, directors, editors and other personnel, with the help of the display screen, the movie screen of the “court beauty” opening the folding fan can be presented in real time .
“This software for real-time presentation of film and television images is developed by ourselves. Real people stand in front of the green screen. We use virtual scenes, ultra-high-definition shooting machines, cloud computing technology, etc. to key images of the on-site shooting content in real time. Beauty, body adjustment, etc., synthesis, rendering, and finally generating samples.” said the on-site staff of the new technology company’s optical film studio.
The “Metaverse” fever has inspired more innovative cases in the application field
This year, nearly a hundred companies participated in the Metaverse Pavilion of the Software Expo, and a large number of new technologies, new products, and new scenarios were unveiled, focusing on the hot spots and trends in the industrial application of the Metaverse. “The three major characteristics of the Metaverse are virtual avatars, real experience, and time and space travel. Before, people were outside the Internet, but the Metaverse allows people to enter the Internet.” Tan Jianrong, an academician of the Chinese Academy of Engineering, held the “fmif2023 Future Metaverse” during the Software Expo. At the “Universe Innovation Conference”, he talked about his understanding of the “metaverse”.
Bionic skin, bright eyes, and armor. In front of the booth of Nanjing Lingjing Yuanyu Research Institute, a robot that looks like a real woman has attracted the attention of many viewers. They either took pictures or touched them, and were quite curious about the robot in front of them.
At the scene, after Bo Tao, the regional director of the Nanjing Lingjing Metaverse Research Institute, shouted the command “Xiaohui, Xiaohui”, this “Xiaohui” who looked like a real woman began to introduce herself. "Hello everyone, I am Xiaohui, a high-end humanoid robot from Nanjing Lingjing Yuanshi Research Institute. I am very happy to meet all the teachers at the Soft Expo today. At present, I not only have simple body movements, but I can also dance folk dances… "
Bo Tao introduced that before starting the virtual human and robot business, the company’s main business areas involved big data and artificial intelligence. The simulation robot unveiled on the scene is version 4.0, which can currently be used for exhibition guidance, museum service guidance, tourist attraction introduction, and news. Scenarios such as broadcasting. “Our key products are mainly virtual humans and robots, and our business sectors mainly involve digital media, digital culture and digital government affairs, such as virtual hosts, which can broadcast news.”
Talking about his experience of this exhibition, Bo Tao said, “There are many companies participating in the exhibition, and each company has demonstrated its own powerful technical products. Soon, our next generation of ‘Xiaohui’ will be able to walk on two feet, and human-machine dialogue will be more proficient. The degree of freedom and even realism will be greatly improved, and next year we will bring more innovative cases in the field of the multiverse.”
Forming an “ecosphere”, Metaverse technology promotes the development of new formats
At the exhibition site, Nanjing Cultural Investment Group will use “virtual and real fusion xr” technology to bring the audience an experience of “adding bricks to the glazed pagoda and praying for blessings”. The audience is in an open space, but can instantly “travel” back to the glazed pagoda 600 years ago on the screen. Using gesture operations, they can “forcefully” lift a virtual brick and place it in the corresponding position, and “personally” build the pagoda and restore it. The grandeur of the past. From being untouchable and hastily visited in the past, to now being built and restored brick by brick, the audience can immerse themselves in understanding the structure and construction process of the Glazed Pagoda, allowing them to truly penetrate into the world of cultural relics and have a dialogue with it.
Since its launch, the booth of Nanjing Cultural Investment Group has become a popular check-in point in the Yuan Universe Pavilion, and many visitors stopped to experience and take pictures to check-in. In the “Metaverse” of the Nanjing Yangtze River Bridge, you only need to operate the keyboard, just like walking on the bridge. When you pass the bridgehead, the characteristics of the scenic spots and buildings are immediately presented. Turn the mouse to enjoy a 360-degree view of the Yangtze River. Great view of the bridge.
Liu Xiangsheng, vice chairman and secretary-general of the Internet Society of Jiangsu Province, pointed out that the Metaverse has promoted the emergence of new data element industries, including artificial intelligence-generated content industry, data circulation service industry, data market service industry, data security service industry, etc.
For example, in the industrial field, Metaverse technology and the R&D and design, manufacturing, marketing and sales, after-sales service and other links and scenes in the real industrial environment are realized in the virtual space, which has changed the “differentiation” situation between the virtual space and the real space, and can realize Industrial improvement and optimization. Xia Pengfei, solution engineer of Hisense Jukan, a company in the industrial metaverse field, introduced, “The complete set of metaverse solutions we provide now can let users understand how enterprise equipment is produced and what the actual environment of the enterprise is like.”
Many exhibitors involved in the metaverse field said that in the field of the metaverse, lifestyles, social relations, and actual industries influence and interact with each other, and finally form a “metaverse ecology” that integrates virtuality and reality, interdependence between numbers and intelligence, and integration of numbers and reality. lock up".
