Helping unleash the hundreds of billions of consumer points market, the country's first digital asset trading platform is launched in Chongqing

Source: Hualong.com

The conference site. Picture provided by Digital Chongqing Company Hualong News (Chief Reporter She Zhenfang) On September 27, the Western Digital Trading Center Digital Asset (Consumption Points) Platform Press Conference was held in Jiangbei, Chongqing. At the meeting, the digital asset (consumption points) platform of the Western Digital Trading Center was officially launched, and the country’s first digital asset trading platform, the consumption points exchange system, was launched at the same time.

The digital asset (consumption points) platform is mainly aimed at the pain points, difficulties, and congestion points such as domestic consumption points worth hundreds of billions of dollars are scattered and idle, cannot be shared and accumulated, the threshold for cooperation between enterprises is high, and cross-enterprise circulation is not smooth.

The platform has established a free exchange mechanism for consumption points, established point exchange agreements and standards with scarce point resources such as personal pensions, BTG Home Inns, and National Sports Lottery, and pioneered a free exchange model for consumption points in the western region.

According to reports, the consumption points redemption system will integrate enterprise consumption points resources such as clothing, food, housing, transportation, entertainment, shopping, and travel, open up the redemption path of consumption points at retail terminals, and realize cross-platform, cross-industry, and cross-platform consumption points for individuals and enterprises. Free exchange across regions helps Chongqing and even the whole country unleash the consumption potential of the hundreds of billions of consumer points market and enhance consumption potential.

Signing site. Picture provided by Digital Chongqing Company. The Western Digital Trading Center also signed cooperation contracts with 14 partners including Guangzhou TravelSky and Bank of Communications to share the latest development results and forward-looking ideas in the field of digital asset (consumer points) trading. The event also showcased the results of various industries’ exploration of digital asset trading innovation, marking the Western Digital Trading Center’s important first step in the journey of the digital asset industry chain.

Jing Genyuan, member of the party group and deputy director of the Chongqing Big Data Application Development Administration, said that currently, the Municipal Big Data Application Development Administration is focusing on building the overall structure of digital Chongqing, actively exploring new paths for the digital transformation of megacities, while cultivating and strengthening the digital economy and building Digital infrastructure, optimize digital ecology, and continue to create a good atmosphere for digital development.

“Next, Jiangbei will firmly seize the development opportunities of the digital economy, speed up the construction of Chongqing Digital Industry Demonstration Park, accelerate the creation of a digital Chongqing application development center, and give full play to the leading role of the Western Data Trading Center to promote the entire industry chain of data assets, high-end software, Digital content and financial technology cluster development.” said He Yong, member of the Standing Committee of the Jiangbei District Committee and deputy district chief.

The relevant person in charge of the Digital Chongqing Company also said that in the future, the Western Data Trading Center will continue to pursue the overall goal of “becoming a first-class national data trading venue in the west and a leading domestic data trading venue”, and work with partners to further strengthen cooperation, build an ecosystem, and provide Chongqing with Continue to promote the integrated development of online and offline consumption, continue to cultivate new consumption models and new business formats, inject strong innovation momentum, and stimulate new creative vitality.

It is reported that the Western Digital Trading Center was established and put into operation in 2021. So far, more than 2,200 data products have been put on the shelves, more than 260 digital merchants have been introduced, and the cumulative data transaction amount exceeds 300 million yuan.

Since May this year, the center has also launched the country’s first “Digital Escort Compliance Assessment” combined innovative quantifiable compliance diagnostic service, the first source inquiry search engine in the field of data trading and the country’s first automotive data trading area. Strive to demonstrate and lead the benchmark in the data element circulation market.

Source: Golden Finance