NFT quietly integrates into the mainstream: "Fat Penguin" settles in Walmart, Microsoft Xbox or integrates crypto wallet

Source: Bankless; Compiled by: Jordan, PANews

On September 27, retail giant Walmart officially announced that it will sell the NFT project Pudgy Penguins toy series in 2,000 supermarkets across the United States. Each Pudgy toy can access the digital social platform Pudgy World based on zkSync Era. Just a day ago, Microsoft’s Xbox development roadmap leaked on the gaming forum ResetEra, which showed that the technology giant planned to integrate a cryptocurrency wallet into Xbox.

Although the current NFT trading market is still relatively sluggish, the encryption community has discovered that NFT has actually begun to quietly integrate into the mainstream.

Walmart launches “Fat Penguin” toys: NFT and life scenes are perfectly integrated

In the cooperation between Walmart and “Pudgy Penguins”, Pudgy Toys physical toys are not only cute in themselves, but each toy comes with a QR code. After users scan it, they can redeem the corresponding digital character in Pudgy World and unlock it. Participate in a “multiplayer digital social experience.”

“Pudgy Penguins” cooperates with Walmart to integrate real-life scenes and NFT very well, especially for some “newbies” who don’t understand this emerging field. Through “Pudgy Penguins” "Toys can get their first Web3 experience. On the other hand, every “Fat Penguin” toy sold by Walmart is associated with the existing NFT IP, ensuring that relevant NFT holders can obtain licensing royalties, achieving a win-win situation.

It is worth noting that the first batch of “Fat Penguin” toys launched on Walmart this time also incorporate elements of other NFT series, such as Meebits, DeGods, y00ts, etc. For example, you can match the “Fat Penguin” toy with a DeGods T-shirt, or a y00ts hoodie, or other wearable devices from Meebits.

Microsoft Xbox may introduce encrypted wallet: another technology giant enters the market

On September 26, a document related to Microsoft leaked out on the game forum ResetEra. After this document was released by a user named “LightKiosk”, it attracted great attention from the Web3 community because Microsoft’s future vision A key piece of information has been leaked: cryptocurrency wallets will be introduced in Xbox.

It is reported that the next generation game console conceived by Microsoft is called “Gen 10”. Its plan is not only to build a game console, but also to integrate Xbox, gamepad system, mobile phone, web browser and even “cloud console” integrated together.

According to Microsoft Gaming CEO Phil Spencer, this presentation of Xbox 2024 comes as a result of court filings required as the company fights the Federal Trade Commission over its acquisition of Activision Blizzard. Documents leaked for plans for the year and beyond. However, Phil Spencer did not seem to deny the introduction of a crypto wallet on Xbox, saying only that “although there are many changes in the Xbox plan, there are many things to be excited about now and in the future.”

Therefore, we have reason to believe that Microsoft already has plans to delve deeper into blockchain-based payments and NFT games, and it shows at least two points:

1. The Xbox team should have been trying to integrate Web3 and NFT, or be working in this direction;

2. It is still possible for the Xbox team to integrate a crypto wallet into the platform and then introduce cryptocurrencies and NFTs into its ecosystem.

The crypto community has even further speculated that Xbox’s integration of crypto wallets may open up new use cases for cryptocurrencies such as Bitcoin, highlighting the importance of traditional technology giants embracing the emerging Web3 industry.

On-chain RWA culture promotes NFT integration into the mainstream

In the Web3 industry, “RWA” refers to Real World Assets. These assets will be brought to the blockchain in some way and displayed or expressed digitally on the chain. After the DeFi craze, RWA has become the next crypto frontier market, and people are increasingly interested in RWA.

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As real-world scenarios find their way on the chain, it is becoming increasingly obvious that RWA is the next wave of trends in the NFT field. OriginsNFT chief analyst S4mmy.eth posted on social media that the secondary market sales of “Counter-Strike: Global Offensive” (CS:GO) skins have reached an astonishing US$216 million.

Different from the “dead” scene of the digital collection market described in mainstream news, CSGO skins are mainly traded on the Metaverse digital collection market DMarket, which is built on the Mythos blockchain, which means that CSGO skins are actually already traded on the chain ( Although players may not realize it), CSGO skin assets are recorded in the Mythos distributed ledger by DMarket, and players will regard on-chain tokens as “redemption” receipts when redeeming them. According to data from the NFT analysis platform Cryptoslam, Mythos is the blockchain with the second highest transaction volume in the NFT market in the past thirty days, second only to Ethereum - undoubtedly due to the RWA concept of the game “Counter-Strike: Global Offensive”.

The boundaries between the physical and digital worlds are becoming increasingly blurred, and platforms such as DMarket are bound to play a key role in the future development of NFT digital collections, games and other fields…

Source: Golden Finance