The crypto market has had ups and downs, and blockchain games have changed several times, but killer products rarely appear. Many powerful traditional game studios have entered the market to try to solve the low quality of games that have been criticized by players, but there are very few that can be played so far, including Seraph, which is a big hit this year.
Seraph is a dark theme Web3 game, conducted two closed betas in April and July this year, through cooperation with major player communities, a total of 30,000 players registered, 72% retention on the first day, up to 45% on the 7th, and an average of 5 hours of online daily for a single player, which is already very good data for blockchain games. Although the first two were deleted tests and both were test tokens, 55% of players still participated in on-chain transactions, and even some large accounts traded real money over-the-counter, all showing players’ recognition of Seraph’s quality and playability. At present, Seraph is preparing for the third undeleted closed beta of some assets, warming up the blind box white sheet event, and participating players will have the opportunity to obtain high-value game assets, which is worth looking forward to.
Recently, GMA and W Labs conducted an exclusive interview with Seraph’s CMO Leaf, taking you into the team and understanding the story behind Seraph, economic system design, near-term planning and layout opportunities.
Originating from Loot, loyal to the dark, beyond the dark**
GMA&W Labs Joint Interview Group Jasmine**:*****Seraph****As a dark style chain game positioned 3A, it needs strong funds and research and development capabilities, can you first introduce the background of the team and the original intention of creation? **
**Ye Zi:**Of course, our team has relatively rich experience in game research and development, blockchain technology and operation publicity, and also has solid financial support. Specifically:
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Backed by strong resources: We have been invested and incubated by the Korean online game giant Actoz Soft, backed by Actoz resources, and have a mature product development and distribution system.
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Game R&D: Our R&D team comes from well-known game companies and has experience in dark-style game development dating back to 2008. This area has always been our team’s specialty and belief.
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Blockchain technology: Team members have DeFi project experience and up to 5 years of wallet operation and maintenance experience, which can ensure the security of the wallet and optimize the experience for users at all times.
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Web3 Market Operations: We have recently brought in a great Web3 marketing operations team, which includes several Web3 project sponsors. They have been responsible for the pre-operation incubation of well-known projects such as MAR1X.
For the original intention of creation, we also saw the market demand, combined our own advantages and vision, and decided to do it.
At the beginning, we got inspiration from the popular Loot project in 2021, based on years of dark development experience, we believe that dark and chain games are highly compatible, can integrate dark rich and diverse, extremely deep equipment system with NFT technology, and then match the unique economic circulation and transaction characteristics of chain games to give gamers a unique experience.
Second, we see a gap in the market. The chain game market is mixed, lacking a product that has sufficient gameplay and depth, and can continue to operate stably, and has not formed a mature business model. But we firmly believe in the future of chain games, and hope to take this step to explore and make a little contribution to the development of the entire industry.
In addition, years of development and publishing experience have made us realize that players are too far away from traditional games. We hope that through the blockchain tool, we can narrow the distance with players, allow players to participate in the growth process of the game, and finally create a masterpiece known to the world with players.
GMA&W Labs Joint Interview Group Jasmine**: Dark has always been a favorite game style of the majority of players, please Seraph as a dark style chain game, compared with the current traditional games and many positioning 3A chain games, what are the advantages? **
**Leaf:Compared with the current traditional games, on the basis of ensuring the depth and fun of the game, Seraph implants blockchain elements, and the game assets carried in the form of NFT allow players to freely trade and dispose of them; The game currency carried in the form of on-chain tokens allows players to experience some financialized gameplay such as “gold”, “investment” and “community governance”, improve the real interaction between players and the game, and enjoy convenient consumption and withdrawal experience.
Compared with traditional dark games, Seraph has added more economic transactions and social experiences, ** deep transformation and optimization of game items, based on the traditional dark ARPG gameplay to explore in the direction of MMO. Compared to the traditional Dark to reach the End game**, we maintain a longer life cycle through the season system and content updates. A lot of content has been added to the game loop during the game’s onboarding, multiplayer teaming, ** ** ** **
Compared with chain games currently on the market, Seraph has 1**) higher game quality and lower player learning threshold. We have designed a UI and some character skills that will be familiar to old dark players, customized wallets that users without Web3 experience can create silkily, and lowered the threshold for players to play chain games; 2) Richer game content****. This includes a story in ten acts, hundreds of maps, 3 experiential classes (and 2 new classes in development), hundreds of millions of equipment affix libraries, three dungeons, cultivation gameplay, fashion pets, and planned shrines, map gameplay, etc.; 3) More stable economic design ****. **Compared with the extensive and free design of the original chain game, we aim at the long-term economic cycle, and have made many improvements to the game economy based on real-world experience, and refined it to each value;
Compared with the 3A masterpiece, Seraph has multi-platform support, which can be played on both PC and mobile phones, and is already promoting the launch of Steam. We have customized our own wallet for a better experience, so that players can log in to the game and safely use on-chain assets. We want more people to enter the game ecology and understand chain games.
Web2** and Web3 go hand in hand, NFT drives the game economy**
GMA & W Labs Joint Interview Group** Jasmine**: Please briefly introduce the economic model of Seraph and the path for Web2 **
**Leaf:**SERAPH builds a gold cycle based on dark gameplay, with equipment as the core NFT asset, and the player’s “brush brush” as the core game behavior, and plans to expand deeper gameplay such as PFP and land GVG based on the core loop.
SERAPH’s core economic cycle is divided into two main lines:
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Players play Void Otherworldly Quests. If the player wears NFT equipment, they will achieve “gold” synchronously during the game and drop soul spars. Soul Crystals are in-game tokens that can be used to trade in-game lines as currency, spend equipment development, and participate in Chaos Secret Realm quests. Web2 players and web3 players have the same game behavior and gameplay in the Void Otherworld Quest, but the latter can be “golden” synchronously.
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Players wearing NFT equipment and consuming soul spars to participate in Chaos Secret Realm quests have a chance to get drops of rare assets. Includes new NFT gear.
We have specially designed the output of soul spar, and its output is not ordinary PVE, but has some competitive elements and dynamic constraints on the total amount. So soul spars are also relatively scarce in the game, and we have created such a loop, where high-level players will buy soul spars to participate in Chaos Secret Realm copies, and the resulting NFT equipment is suitable for self-use, and the rest is used for trading or consumption.
Our third quest gameplay - use leaderboard PVP to stimulate Big R to buy a large number of low-level NFT equipment in the market to develop their rare equipment, they can use these cultivation to obtain higher rankings and win the jackpot at the top of the pyramid. These prizes will of course be on-chain assets that are deeply tied to the development of the game. Big R and deep players will also grow with us, build their own community or guild, and share more game growth dividends.
For Web2 free players, they can enjoy an almost undifferentiated gaming experience, while having the opportunity to obtain other benefits through the in-game economic cycle, Krypton Gold players can purchase NFT equipment through our convenient wallet and convert into Web3 players.
GMA & W Labs Joint Interview Group Jasmine: What are the core assets in the game? What are the main uses? How can players lay out or participate in advance? **
Leaf: The core assets are mainly NFTs and token SRFs, which have different positioning and uses.
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Equipment NFT is the core, named Unique NFT series, including the bright gold chaos equipment that has been tested and met with everyone in the first two times, as well as the extremely rare dark gold equipment that is being planned. ** Rare equipment in the game and **** NFT**** items have sufficient scarcity and random library, and have super high in-game use and transaction value. Users can not only trade freely, but also use it to hit the leaderboard. Players will be more willing to hold our NFT, which greatly helps Web3** asset appreciation gameplay from the perspective of gameplay. **
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SRF tokens will gradually appear in the future, assuming some of the core roles of the game, you can look forward to it.
We paid special attention to NFTs, and we also acquired the first game enthusiasts and builders through NFTs. We will deeply operate C-end users in the bear market, approach players, and listen to the NFT community’s game improvement opinions, which are all very necessary and effective strategies. We are planning more benefits to feed back to NFT holders in the future, and we do not rule out the issuance of avatar NFTs exclusive to Seraph.
Therefore, players who follow Seraph must not miss the Unique NFT** equipment in the near future** batch pre-sale**. Players can use NFT to participate in the actual gold test that will be opened to test the integrity of our economic system in advance. **In the third test, we will open some assets without deleting the file test, some fragments will fall, players who collect fragments can synthesize the limited branch in the Unique NFT series, dark gold equipment **NFT. Excluding the genesis part of the pre-sale, the remaining bright gold NFTs are all produced by players after the official launch of the game.
** No deletion of files three tests are imminent **** Blind box white list many activities gameplay is ready to go**
GMA&W Labs Joint Interview Group Jasmine****:Seraph* seems to have not been focusing on publicity, and recently the official Twitter has been suddenly banned, is it convenient to reveal why? What are the interesting plans and activities in the follow-up publicity operation? **
**Leaf: **Twitter account is jointly managed by several operations, KBW and Token2049 have been switching IPs during the period, being mistaken for suspicious accounts, plus too many fake accounts about our names have recently been blocked, we have been implicated.
Regarding the follow-up publicity activities, in conjunction with the blind box sale of the three tests, we will reopen the white sheet distribution, and also take this opportunity to rebuild the new Twitter account, and may also take advantage of this ban event to launch an interesting activity, you can look forward to it.
GMA & W Labs Joint Interview Group Jasmine**: What are the special benefits of being an early participant, such as ****SPP NFT holders or players participating in the first two rounds of closed beta? **
Leaf: We value early supporters. First of all, we define SPP holders as early co-builders and incubators, and will give out different benefits and rewards from time to time, just like the recent snapshot airdrop, you can look forward to various benefits and empowerment of SPP in the future!
Many of the players who participated in the first two rounds of closed beta enjoyed our game. Due to insufficient understanding of Web3 users at the beginning, the benefits we gave in the first two tests may not be clear enough, but in the near future, the rewards of the first two events will be gradually distributed. At the same time, on the white list acquisition of the upcoming three-test blind box sales, test players who have participated in the first two tests will receive certain points.
GMA & W Labs Joint Interview Group Jasmine**: The recent ****SPP NFT price and trading volume surge, the market believes that it is because of the recent snapshot airdrop, is there a large number of new users entering this wave? Do you think this is organic growth? **
** Leaf: ** Originally snapshot airdrop, we expected the floor to fall, because players do not have to continue to hold for the sake of airdrop, but it may be because we have recently increased communication and communication with users, and also given more in-depth explanations and publicity to the chain game community of different regions and portraits, which has established stronger confidence for players, so that players have a strong willingness to hold, basically there is no phenomenon of selling, but many new players enter, and the price of SPP cards continues to rise without any empowerment and benefits.
A large number of new users did not enter the market, after all, the total number was only 999, and the players who held it were unwilling to sell. It is worth noting that those who come in are some players with higher personal energy, community cores, KOLs, and these users are more sensitive to smell. They enter early, and when we have new moves later, I believe there will be an explosion of new players entering.
I think this is organic growth because when trading volumes and prices skyrocket, there is basically no big change in the number of holders, and the pending order rate continues to remain low. This indicates two points: 1) the quality of new entrants is high; 2) Old players have sufficient confidence and strong willingness. It is precisely because the floor is too thin with fewer pending orders, many players in the community have been inducing other players to sell, and even the community shouted to reduce positions and run, which is quite interesting.
GMA&W Labs ** Joint Interview Group** Jasmine**:*Seraph The data performance during the closed beta is very good, and it also won the second place in the ABGA Chain Game Hackathon Competition in Singapore Token 2049 recently, many players are very much looking forward to the next round of testing and official launch of the game, how is the current progress of game development? What is the next roadmap? **
Leaf: We have basically completed the development of the main content, including the three classes that players experienced in the first two tests, and several core quest gameplay, which represent the core economic cycle of the game. At present, while we are ramming the content, we are developing some new content and gameplay, I believe many players have known in advance, the two new classes of necromancer and druid, and the new gameplay will not be revealed for the time being, maintain some mystery.
There will be many very cool skins, footprints, and pets that can help players automatically pick up dropped pets, which is also a feature that many players hope to add in the first two tests.
The follow-up roadmap, you can continue to look forward to both game content and Web3 gameplay. We’ve reviewed Steam and believe the Steam version will be available soon. In the future, there will be new classes, mercenaries, PVP gameplay such as character competition, social elements such as guilds, and new content such as season themes and achievements. In terms of Web3 elements, our PFP will also meet with you, and there is a lot of new content, you can be patient and we will not let you down.
Deeply cultivating the community****Looking ahead
GMA & W Labs Joint Interview Group Jasmine**: Chain games are often considered by insiders to be an important application to implement blockchain Mass adoption, but they have not yet been implemented, what do you think is the reason? What optimizations does Seraph****** have in this regard? **
Leaf: I think there are three reasons, and Seraph has unique strengths in all three.
- Existing chain game products in the market face the problems of insufficient content depth, insufficient game fun, and unsustainable economy, and solving these problems is the prerequisite for large-scale application. Traditional game manufacturers do not know enough about Web3, often taste and end in failure, large-scale playable game development costs are too high, customized development of new games for Web3, and to ensure that Web2 and Web3 players feel the fun of the game, is an adventure and there are no successful cases to learn from, heavy investment while not seeing attractive expected benefits.
Seraph relies on the mature game development experience of the group company to reduce costs, and the determination of the group company to explore Web3 games gives us the capital to go to the front of players to try. With the mature experience of traditional game teams, combined with Web3 features, we design and develop products from scratch, not only to ensure gameplay and economic stability, but also to consider the fun of Web2 and Web3 participants. We look forward to creating a Datong game that bridges the boundaries between Web2 and Web3, and the dark theme chosen also has a huge fan base, reducing our education costs. Recently, Musk has been tweeting live Diablo IV, and we expect Seraph to attract traditional dark game enthusiasts.
- Blockchain games are too high for the Web2 market, including new concepts such as NFT, wallet login, deposit and withdrawal, etc. are all difficult problems.
Seraph has optimized the experience for Web2 users, including wallet, login, transaction, game content, and in the future, our own wallet will provide a very convenient Web2 deposit and withdrawal channel to minimize the learning cost of players.
- Due to the high difficulty of development, in the past, many games were first carried out a large amount of financing or asset sales, using stories to enter users, there was a trust dilemma between the project party and the capital and the player community, and some projects “took money first and did not do anything”, resulting in new funds reluctance to enter.
Backed by the resources of Web2 game manufacturers, Seraph refuses to take money from the community first, but prepares funds for development in advance, invests in the market and player community with a high degree of completion, and gradually builds community trust. Our attitude is to face the market with a 70-point product, and then continue to maintain the trust and consensus of the community in operation, polish and upgrade products with users, and create a unique Seraph.
GMA&W Labs Joint Interview Group Jasmine**: Recently, full-chain games and semi-centralized 3A games have become the two camps of chain games, what do you think? **
Leaf: I don’t think there’s really a faction, because the product, logic, and player base are fundamentally different.
Full-chain games are a lot like DeFi in '19, '20, more geeky and more reliant on innovation. Due to the technical limitations of the whole chain on game development, the volume of the whole chain games is very small, the gameplay is more inclined to game and strategy, and the user group is more vertical. Full-chain games are more attractive to DeFi users than gamers.
However, semi-centralized chain games are more important game elements, art, gameplay depth, fun experience, and economic cycle are all important, and the user group is also broader. To use Musk’s two industry metaphors, it’s like Tesla and XSpace. In fact, Seraph was originally inspired by Loot, a project that is very suitable for full-chain games. We are still looking forward to making a partial full chain in the future, full chain in core functions and gameplay, and other playable content sectors will continue to be semi-centralized, and find our balance with the community between playability and fairness.
GMA&W Labs Joint Interview Group Jasmine**: Finally, in the face of the current environment and market, is there anything you would like to say or add to users? **
**Ye Zi: ** It is currently the bear market stage, and many friends have suffered losses to varying degrees, but this is also the reason why we stick to the chain game track. Because the chain game not only looks at the blockchain market, but also at the game itself. ** A good chain game can cross bulls and bears, and even attract funds outside the circle, bringing the spring of the market. **
We will continue to build our products in the bear market, in fact, I like the bear market, there are not so many temptations, there is no miracle of getting rich every day, users can sit back and play games and experience the game world of Seraph. We want to work with our players to really make the most fun and lasting games in the circle, and build the strongest and most cohesive community. Dark Theme has the most loyal players, and perhaps Seraph DAO will appear, so that both Web2 and Web3 users can see us and feel the difference between Seraph and traditional games. As the project party, we are honored to develop this chain game product, let us become friends with players, hope everyone has fun with the game, and walk to the cow return together!
Finally, I want to say that as the new CMO of the airborne project team, I have communicated with many big users in private, and Seraph’s users have made me feel that Web3 games will definitely appear independent of the market in the future, and I heard for the first time in the Web3 circle that I am looking forward to launching because I love to play games, and it has nothing to do with profit and loss. I’m really looking forward to meeting you in the game in the 3rd beta, because of love, we will definitely get together again.
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Source: Golden Finance
