Author:Vanguard 0
Known as the ninth art, video games are more interactive, engaging, and entertaining than the other eight arts, such as music. When Ninth Art meets the more imaginative Web3, what kind of sparks will collide? The following data can tell you how hot Web3 gaming is around the world.
With the rapid development of Web3 games, the failure rate of entrepreneurship in this track remains high
DappRadar’s report shows that an average of 1.13 million unique active wallets connected to WEB3 gaming Dapps every day in 2022, which is a 60% increase from 2021 numbers. IN 2022, THE WEB3 GAME TRANSACTION VOLUME ALSO REACHED 7.4 BILLION, AN INCREASE OF 3,260% SINCE 2020. Entering 2023, the surge in web3 games is still unabated. IN Q1, THE GLOBAL WEB3 GAMING SECTOR RECEIVED INVESTMENT OF $739 MILLION, COMPARED TO $937 MILLION AND $600 MILLION IN Q2 AND Q3, RESPECTIVELY.
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DappRadar August Industry Report: The number of DApps reached 2 million daily unique active wallets, an increase of 17% month-on-month
It is worth mentioning that the soaring WEB3 games have eaten up a huge amount of financing from the traditional Web2 game market. According to data from Xangle, a digital asset information disclosure platform, the proportion of blockchain game investment in the entire gaming industry has risen steadily, from 1.1% in 2020 to 9.5% in 2021, 38.3% in 2022, and a staggering 57.2% in the first quarter of 2023. This set of data shows that the focus of investment in the gaming field is gradually shifting to the Web3 world.
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Data table of the proportion of the financing amount of blockchain game projects in the whole game industry
Of course, the WEB3 game industry, which has only been born for 5 years, has not been able to shake the foundation of the traditional game industry, but the dazzling data of popular chain game projects can occasionally trigger infinite associations among users. In the summer of 2021, Axie Infinity’s data performance once overwhelmed the ceiling of the mobile game field “Honor of Kings”, igniting the sentiment of the blockchain game market. According to Token Terminal, a Dapp data statistics company, Axie Infinity’s revenue on July 16, 2021 was $9.7 million, which has exceeded the average daily income of Honor of Kings of $9.23 million, while its single-day historical high of $17.3 million set on July 30 is 1.87 times the average daily income of Honor of Kings.
At the same time, Coingecko data shows that since the birth of the GameFi concept, 2,127 web3 games have failed in the past five years, accounting for 75.5% of the total 2,817 GameFi launches. Among them, the average annual failure rate of Web3 games from 2018 to 2023 is 80.8%, based on the number of failed Web3 games compared to the number of releases.
For the definition of failure, Coingecko believes that GameFi with an average active user drop of more than 99% from the peak in 14 days should be considered a failure.
THE ABOVE DATA INTUITIVELY REFLECTS THE CURRENT SITUATION AND DEVELOPMENT OF THE WEB3 GAME INDUSTRY, BUT FOR THE MAJORITY OF PLAYERS, IT SEEMS THAT IT IS NOT EASY TO FIND HIGH-QUALITY WEB3 GAME PROJECTS, AND AT THE SAME TIME, FINDING A FUN GAME IS SOMETHING THAT EVERY GAMER PURSUES IN HIS LIFE
Users find it difficult for high-quality WEB3 games, and the TapTap solution from Web2 is worth referencing
THERE IS NO DOUBT THAT THE RAPID DEVELOPMENT OF THE WEB3 GAME INDUSTRY HAS RECHARGED THE CONFIDENCE OF INVESTORS, DEVELOPERS AND PLAYERS, BUT THE OVERHEATED DEVELOPMENT WILL INEVITABLY LEAD TO THE DISORDER AND DISPERSION OF INDUSTRY RESOURCES, WHICH CORRESPONDS TO THE ISOLATION OF KEY RESOURCES SUCH AS INFORMATION, DATA, TOKENS AND USERS, LIKE ISLANDS.
At the same time, Web3 builders such as labs, incubators, capitalists, technical teams, DAO communities, and KOL ambassadors, which are derived from different projects, are also in a state of isolation, which makes it difficult for high-quality innovative applications to integrate the best resources, and also prevents users from reaching investment opportunities in the most efficient way.
Intuitively speaking, if users want to directly access a project and fully grasp relevant resources, they need to switch back and forth between different website pages to fully access resources such as communities, KOLs, and data, which virtually increases the cost of silence for users and greatly reduces the experience and fluency of Web3 products. At some critical junctures, users may even miss out on investment opportunities. In response to this problem, the Web3 game industry may wish to refer to the practice of TapTap, a Web2 game recommendation platform.![]()
Video tutorials of game strategies shared by users on TapTap
TapTap takes “discovering good games” as the starting point and provides services to users through community operation, and its main functional sections include a homepage that recommends high-quality projects, a leaderboard with multi-dimensional evaluation functions, a dynamic area that aggregates popular information and game guides, a discovery section that displays game projects by category, and communities and forums with the theme of game projects and related topics.
TapTap also provides game developers with a full set of game ecosystem services to help them publish, operate, and manage game projects more conveniently. As a platform, TapTap does not share with developers, players and developers can establish real connections, and players can actively feedback optimization suggestions to help developers spread in the community. In this way, TapTap helps developers and players establish an efficient interaction and dialogue mechanism, which enhances the promotion effect of the game on the one hand, and improves the user’s stickiness to the game on the other hand.
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Diagram of the product page of the international version of TapTap
It is not difficult to see that as a recommendation platform for Web2 games, TapTap’s decentralized attributes are more obvious than other Web2 products, and its user-friendliness is also higher. In this regard, the market has given positive and positive feedback. According to TapTap’s official data, in 2022, the platform will have more than 573 million active users, with an annual download volume of 801 million, a year-on-year increase of 32.33%, and a cumulative game reservation of more than 118 million times.
The other side of the industry’s pain points is user needs and value opportunities, and it is not difficult to find that Web3 game applications similar to TapTap’s product design solutions have begun to emerge in the past two years. The following will introduce the representative cases one by one, and users can experience the relevant products and compare the functions of each company after making a preliminary understanding, so as to better grasp the Web3 game tools and not miss any potential opportunities.
List 4 representative Web3 game application platforms and gain insight into the value of P2E
1. Zealy: A Web3 task platform based on community participation, which divides the Web3 community into 4 modules
Zealy, formerly known as Crew3, completed a brand rebranding in early April this year and closed a $3.5 million pre-seed round at the same time. As an aggregation platform for Web3 applications, Zealy allows users to publish digital assets, online and offline activities, and rewarded tasks, aiming to help Web3 applications expand the size and activity of their communities.
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Zealy’s product homepage aggregates projects in multiple segments such as Web3 startups, blockchain games, DeFi, infrastructure, NFTs, metaverse and Web3 learning platforms, and divides the Web3 community into four modules: new community, featured community, popular community and upcoming community. Users can click the blockchain game button on the homepage of Zealy’s official website to find the corresponding project, or enter the upcoming community section to search for potential blockchain game communities.
It should be noted that users need to bind MetaMask wallet and complete the signature authorization to register a Zaly account in order to experience more functions.
2. Galxe: Web3 credential network and task platform, allowing users to create community spaces for free without permission
Galxe is a well-known task collection platform in the Web3 industry, Galxe attracts users by distributing different Web3 project tasks, and when users complete on-chain interaction through the Galxe platform, their interaction behavior will be recorded and the corresponding NFT credentials will be generated.
For users, regular tasks include following Twitter, retweeting, liking, joining communities, and specific project interactions, such as exchange, pledge, borrowing, minting, and other content for the project experience. For the project team, acquiring accurate users through the Galxe platform is of obvious benefit to the early development of the project itself, allowing products and functions to quickly reach target users.
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With more than 11 million unique users, Galxe has driven the growth of Optimism, Polygon, Arbitrum, and more than 3,000 partners through a reward-based loyalty program, according to Galxe’s official website.
On Galxe’s official website, users can search and filter the tasks published by the blockchain game project and receive airdrops, which is also an important opportunity to reach and learn about the project. It is worth noting that Galxe has recently opened the Space app, which allows users to create community spaces for free without a license.
3. PlayToEarn: Web3 Game Data Platform + GameFi Vertical News Media
PlayToEarn aims to be the most comprehensive Aggregator of Web3 game data, and the product’s page also comes with news updates from the blockchain gaming industry.
The PlayToEarn homepage ranks the game projects, and users can click on the projects in the list to enter the details page to learn about the project overview, or click the download button to complete the download of the game. Users can also enter the name of the link game project in the search box to find the corresponding project. There are also project airdrops and industry news areas at the top of the homepage.
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It is worth mentioning that PlayToEarn has a more detailed classification of chain game projects, including the type of game (fighting or cultivation, etc.), the public chain where it is located, the client (Android or IOS, etc.), the current status (pre-sale or delisting, etc.), and whether there is an NFT.
In addition to the above three representative projects, RabbitHole, Layer3, Pyme, Kleoverse, Utopia Labs, and DappBack all have similar features. It is worth noting that DeGame, a project of the same type, announced that it will officially launch a new version of the product in early December, which has attracted widespread attention from users. At the end of the article, a brief introduction to the functions and features of the renovated DeGame is for reference only and does not contain any investment advice and promotion intentions.
4、DeGame: web3 game collector**, **** game community + download station + game ranking + creator platform**
As a Web3 game collection platform, DeGame currently mainly focuses on the global WEB3 game track, and will gradually expand to all categories of Web3, such as DeFi, NFT and SocialFi, after continuously polishing and enriching product functions as an entry point. The main functional modules of the product are described below:
Top Communitties: It aggregates the largest number of WEB3 game projects in the world, and currently has 10,000+ game communities.
Feeds: The most comprehensive information flow portal in the Web3 ecosystem, which fully captures all the news information of the Web3 industry, and users can easily read the major events of the industry without opening the Web3 vertical news website. At the same time, the function supports PGC and UGC modes, and high-quality creators who have passed the platform’s review can also open an account in the Feeds section to publish graphic content to deliver value information to users;
Quest: A task release window with both fairness and incentives, ordinary users, game owners, KOLs and development teams can publish customized tasks in this section and set corresponding rewards, so as to attract more interaction between Web3 users, so as to aggregate more traffic and fission the value of the Web3 ecosystem;
Leader Board: Real-time game data list, weekly, monthly, and quarterly data analysis and ranking for global WEB3 games, web3 game KOLs and game guilds, users can directly search and view the game, KOL, union, and TOKEN information they want to query, and at the same time, for each game, players can directly score and evaluate to complete the real decentralized game rating.
Gaming: Real-time display of recent hot WEB3 games and new game launch reminders, users can download them with one click to start the game journey;
Event: The most comprehensive online and offline event entrance for Web3 game activities, users can choose to participate in the event by clicking in. Players who meet certain conditions and meet the requirements of the platform can also publish their own activities on the Event;
Discover: Bringing together high-quality game videos on the whole network, game video creators can upload their game videos to the platform for sharing, for more players to watch, share wonderful game moments and high-burning game mixing, game guides, game tutorials, and funny game videos so that more users can find the content they want more easily.
It is worth mentioning that during the Token 2049 conference in September this year, Linea completed significant brand exposure through Degame through community activities jointly held by DeGame, and the number of participating users reached 85,000+, which fully demonstrates the activity of the game platform.
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DeGame’s new product official website
It is foreseeable that DeGame is currently the most comprehensive product in the field of WEB3 games, users can participate in the game and output ideas more freely and simply, the game team can directly face the game users, complete the communication with users and build a community, build a community with users, and complete the autonomy of the advanced game community, for the developing WEB3 game industry, more players need a large community that can gather to complete the emotional communication of the game and tell their own stories. More game project parties need a full-featured aggregator platform to better serve game users, users score games, create activities, game data, automate ad matching, creator centers, tasks, and communities, which can bring enough reasons for players and game parties to use, and Degame is undoubtedly a good enough choice.
