Don't blindly follow the trend! How to succeed in branding in the crypto world? Eclipse: Just rely on the mascotEditor's note: This article talks about how the Eclipse team avoids blindly following the encryption industry, and strengthens brand awareness by creating TUR as the mascot. They have abandoned the 'quick success' strategy, emphasizing the uniqueness and durability of the brand, drawing design inspiration from animation, and creating differentiation effects with high-quality content, while refusing to financialize TUR as Non-fungible Token.
CryptoCity·2024-11-08 10:09