CTBZ

Core principles say no to hype, no to overly showy packaging, and no to grand narratives that are just posturing; no to capital bubbles and their internal strife; tell young people that the world is full of flaws, and you don’t need to be anxious about imperfection. Say yes to accepting imperfection—still be earnest, still be proactive, and keep doing your own thing with your own value proposition. Demystify and tear apart the “high-end” filter, admit the value of the ordinary, be relaxed and refuse to be tense.