Misconception 2: All fans of He Tongxue are Chinese.

If you search for He Tongxue on YouTube, you will get the first image, with only 200,000 fans.

But if you search for Studio, you'll find that they have 1.58 million fans, which is their pure English account.

Moreover, what’s even scarier is that the video has millions of views, and don't forget this is a digital channel.

You can think of He Tongxue as having recreated an IP.

How did he do it:

1️⃣ The video content has been reprocessed, and two versions in Chinese and English were created from the time of production, so the English version is very smooth.

2️⃣ Quality crush, similar content is also in the top tier on YouTube.

However, China’s Yotube has not yet solved the necessary problems, and He Tongxue solved it using a relatively clumsy method.

……

He and Tim are constantly striving to explore and have finally found their own new growth curves, which is also the misconception of most people about the two of them.