BTC has created many overnight millionaires in the past two years, repeatedly staging scenes of losers' counterattack and enjoying the company of young models on yachts. However, since the end of 2017 to the beginning of 2018, the Bull Market has turned bearish, and Mainstream Tokens and AltCoins have experienced roller coasters, with many projects directly experiencing Rug Pull and dropping to zero. Members of the crypto world communities have started to adopt a Zen-like approach to holding coins, numbing themselves to 'winter'. At the same time, classic jokes and internet memes are frequently posted in the communities, initiating a unique self-deprecating culture.