# GateSquareCreatorNewYearIncentives

The true value of creator incentives lies in reducing the cost of "perseverance"
Many people underestimate the difficulty of sustained creation. It's not that they can't produce content, but after long-term output, it's easy to fall into fatigue and doubt: Are these contents really being watched? Are they truly valuable?
The Spring Festival creator incentives on Gate Plaza precisely play a role at this level. They are not just rewards for "viral hits," but provide positive feedback for continuous output itself. This mechanism can significantly lower the psychological cost for creators to keep

In market fluctuations, content is the most stable asset
Market trends can rise and fall, hot topics can be replaced, but the value of high-quality content has the ability to transcend cycles. Gate Square's increased creator incentives at the Spring Festival are essentially betting on a longer-term asset—cognition and trust.

For users, a stable and trustworthy source of content is more important than short-term gains. And these contents are continuously accumulated by a group of long-term creators. The platform's willingness to invest resources in this clearly shows Gate's emphasis on communi