People
#ART buy concert merchandise, art prints, limited-edition vinyl records, and even framed magazine covers. Not because they intend to resell them, but because they like the moments, information, or memories associated with it.
Owning content on-chain is similar. It's about connection. Maybe the content makes you laugh, maybe the message touches you in an authentic way, or maybe you just want to support the people who created it.
For some, it's not about flipping. It's about collecting culture and showing gratitude in a permanent and on-chain way.