GateUser-abe01456
When acting as the person responsible for developing the concept for Nescafé, an important approach is to mint awareness of value beyond price and taste. Communicating to consumers that Nescafé is a high-quality product worth paying for, more than just the price they pay, must emphasize the overall experience that Nescafé offers, from superior taste to the convenience of brewing that makes it stand out in the market.
View Original
