According to Samsung Securities on July 6, the brokerage maintained its 'Buy' rating and 500,000 won price target for Samsung Electronics (005930), citing strong DRAM pricing and stable artificial intelligence memory demand. Samsung Securities analyst Lee Jong-wook expects sequential earnings improvement, with DRAM average selling price (ASP) rises projected at 55%, up from prior estimate of 50%, reflecting server DRAM strength since June. The firm forecasts Samsung Electronics' 2026 operating profit at 372 trillion won, rising to 565 trillion won in 2027.
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