Warner Bros. Discovery Partners with AWS to Launch Agentic AI Advertising Platform, Rolling Out Q3-Q4 2026

Warner Bros. Discovery announced a partnership with Amazon Web Services beginning 2026 to build an Agentic AI-powered advertising platform for managing and optimizing linear TV and digital streaming ads. The new platform consolidates fragmented workflows across business units, enabling unified management of advertising resources with automated, data-driven optimization.

The company is deploying features in phases: Q3 2026 will introduce unified media planning, followed by modular order management, dynamic pricing, and ad stewardship capabilities in Q4. Multiple AI agents will handle media planning, audience prediction, real-time optimization, and closed-loop performance measurement, continuously learning and adjusting based on campaign results to improve ROI for advertisers and publishers.