Social platform X (formerly Twitter) officially launches the “Paid Partnership” label feature, allowing creators to directly select the label when posting promotional content, eliminating the need to add “ad” or “sponsored” in the text. This move makes crypto KOL sponsored posts more transparent, and undisclosed promotions may face account suspension.
(Background recap: X will require paid ads to be labeled—violators risk account bans!)
(Additional background: Letter to Web3 teams: KOL marketing is a double-edged sword—how to use it correctly?)
Table of Contents
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- Feature Details: One-click labeling replaces manual tagging
- Crypto KOL Sponsored Ecosystem Faces Reshuffle
- From “Self-Discipline” to “Enforcement”
X official account @XCreators announced the launch of the “Paid Partnership” disclosure feature. Creators can now label content paid for or incentivized by third parties through a built-in tag, replacing the previous manual insertion of “ad” or “sponsored” in posts.
Feature Details: One-click labeling replaces manual tagging
According to X, the feature is now available on iOS and web, with Android version expected soon. Creators can check the “Paid Partnership” option before posting, and the system will automatically display the corresponding label below the post.
X Creators states that the platform aims to reflect the “real pulse of humanity,” with transparency as a core principle. The official emphasizes that undisclosed promotional content “erodes user trust in the timeline,” and clear labeling helps strengthen platform credibility and protect the integrity of the “global public square.”
The platform also updated the “Paid Partnerships Policy,” clarifying disclosure requirements. Previously announced, creators violating labeling rules may face account restrictions or bans.
We’re rolling out content disclosures to enhance transparency on the platform, starting with the “Paid Partnership” label.
You can now clearly disclose when organic content is paid for or incentivized by a third party, without having to include “ad” or “sponsored” in the copy. pic.twitter.com/5wyVdTUlJC
— Creators (@XCreators) March 1, 2026
Crypto KOL Sponsored Ecosystem Faces Reshuffle
This feature significantly impacts the crypto industry. For a long time, crypto KOL paid promotions lacked standardized labeling, making it difficult for investors to distinguish whether a seemingly “personal opinion” recommendation was genuine or paid promotion.
Earlier this year, X announced that all paid promotions must be labeled, with violations risking account bans. Now that the feature is live, enforcement may intensify.
Additionally, creators still need to ensure their promotions comply with local laws, including the U.S. Federal Trade Commission (FTC) regulations on advertising disclosures.
From “Self-Discipline” to “Enforcement”
Previously, crypto KOL disclosures largely relied on self-discipline—some voluntarily added “NFA” (not financial advice) or “sponsored,” but many chose not to label at all. With this built-in disclosure mechanism, the obligation shifts from “ethical self-regulation” to “platform enforcement.”
For Web3 teams and KOLs frequently promoting projects on X, this change could alter existing marketing collaborations and add a filtering layer for retail investors assessing information authenticity.
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