"Black Myth: Wukong" is so popular in the crypto circle that even BTC is not as hot?

Yesterday, many encryption industry celebrities and platform organizations have come up with a lot of “Black Myth: Wukong” activation codes for activities. Overnight, the entire industry was “buzzing” and “dominating the screen”… Those who don’t know might think that the industry has come up with some kind of “big money-making” again, but in fact it has nothing to do with Web3, blockchain, or Crypto at all. Why is no one discussing BTC anymore? Is BTC not popular anymore? What’s the situation? In recent years, so much money has been spent in the industry on blockchain games and the metaverse. There are probably hundreds of billions, if not trillions, right? Hasn’t crypto world played any games? Didn’t we agree to play and earn at the same time? **Happy and making money, why stick to traditional game deposit without grasping such an ‘amazing’ concept? It has to be said that the true situation behind it is embarrassing…

Blockchain games: Not fun to make money, not profitable to have fun

After playing blockchain games for a few years, we will discover a truth: the ones that make money are not fun, and the ones that are fun do not make money. Of course, there is a follow-up: making money can only last for ‘three days of profit’, and not making money means ‘not fun’. Simply put, blockchain games based on Crypto inevitably come with strong financial attributes, and the three key selling points of project introduction are inseparable from the “Token economy”. Therefore, for most people, the biggest selling point of blockchain games is not “play” but “earn”. At the beginning, there were many simple and crude GameFi games, with simple production and operation, and Tokens could be produced with just a few clicks. However, because it is essentially playing with “tokens”, if Tokens are released quickly, those who earn early will dump them, and if Tokens are released slowly, those who come later will face the same collapse. Later, a group of people began to analyze the reasons and concluded that GameFi could not continue to attract people to consume because of its rough production and lack of playability. Players were unwilling to spend money, so many Chainplus games were introduced. Some traditional game manufacturers, smelling the scent of money, also rushed in, bringing with them so-called AAA-level excellent productions, such as the legendary 4 brought by traditional giants, native chain game bigtime, and so on. However, the pre-release momentum was huge “hehe”, and shortly after the release, it was no longer “hehe”.

Players have found that because some high-quality works mean a huge investment, the project side is facing urgent pressure from the community and investors to make profits. Wool naturally comes from sheep, and at the same time, the quality of the game has improved, the diversity of gameplay has increased, and the Token economy has become more complex, making the space for ‘earning money’ smaller. Therefore, people have found that these ‘playable’ chain games have not made any money at all, and are even worse than playing the original GameFi mini-games. In the past, the dog GameFi, which used to lose money, finally showed a little profit-making effect, but it still ran slowly and lost money. Later, when playing high-quality AAA blockchain games, it became even more difficult to make money. The project team changed the rules every day. On one hand, they wanted to quickly recoup their investment, but on the other hand, they didn’t want you to make money too quickly and started dumping… To understand what has caused the current downturn in the chain game, we may need to analyze it from the source. Originally, blockchain, encryption assets, and Token Economy were supposed to bring many disruptive benefits and advantages to traditional games, such as tamper-proof, free trading, sub-custody of game assets, etc. However, seemingly solving the problems of traditional games has actually introduced new issues. At the beginning, investors, project parties, communities, and players all came to make money and didn’t want to lose money. Who would give their money to others to make a profit? So, who is making money with these Web3 chain games?

The ‘Black Myth: Wukong’ brings ‘impact’ and inspiration to the crypto world

Experiencing the unprecedented craze of ‘Black Myth: Wukong’, apart from feeling a little embarrassed by the contrast it brings to the crypto world chain game, it also reflects on the ‘impact’ and enlightenment it brings to the crypto world: 1) The encryption industry lacks nothing but “ingenuity” and persistence The producer of ‘Black Myth: Wukong’ said in an interview with the media: ‘We are just lucky to carry everyone’s expectations at the right time. With the development of the software industry, it has come with many mature solutions, which is a technological dividend.’ ‘Black Myth: Wukong’ did not become an overnight success, but a long preparation, with a large investment, large production, and the use of various software, hardware, AI, and other cutting-edge black technology. In theory, the encryption industry and traditional industries share these technological dividends, and over the years, countless funds and talents have flowed into the encryption industry. There are resources and talents, including the current infrastructure and the star-studded team of blockchain games, which are not necessarily inferior to the ‘Black Myth: Wukong’ team. It is worth noting that the team of ‘Black Myth: Wukong’ was originally developing the game ‘Fighter of the Gods’ in Tencent in 2008, but was restricted. After leaving Tencent, they established the ‘Game Science’ company in 2014 and used their previous development experience and ideas to create another game based on the Journey to the West theme, ‘Black Myth: Wukong’. From the project initiation 10 years ago, to the trailer released 4 years ago, until its launch on August 20, 2024, it can be said that it took ten years to make this game. **Compared with the ‘Black Myth: Wukong’ team, known for the saying ‘one minute on stage, ten years of practice off stage’, many encryption projects focus on being ‘fast’. Many projects may go through the entire lifecycle from PPT approval, White Paper publication, implementation, token distribution, and eventually a Rug Pull in less than a month. Being able to last for ten months is already outstanding. The main reason may be the high volatility and cyclical nature of the encryption market. A concept could become popular for a while and then cool down. Most project parties are eager to launch products into the market for profit, creating a ‘restless’ atmosphere. How can good products and applications emerge in such an environment? 2) The key is to focus: making money is the fun part
Of course, it is not comprehensive to generalize, and there are actually quite a few project parties with vision, perseverance, long-term plans, and the ability to navigate bull and bear markets. However, perhaps some projects have not grasped the key points. Based on some past failures such as the legendary 4 that started out hot and then quickly declined, the problem lies in not capturing the true needs of encryption users. For most users in the encryption community, what they need in terms of ‘playability’ may not be literal playability, but rather making money. The ability to profit itself is a form of playability. If this economic system can enable users to profit in the long term, then the project will naturally enter a path of sustainable development. If you regard BTC as a game and look at it from a traditional gaming perspective, it can be regarded as a simple and boring little game, just click, compare Computing Power, and it’s done, but it always has that charm to attract more and more people to participate. Whether it’s encryption applications or chain games, grasping the key points and continually bringing value to users is the key. 3) Web3 will also have its own “black mythology”, and it will definitely be able to do better The reason why ‘Black Myth: Wukong’ has such a strong ability to attract attention is not only because of its excellent production, but also because of the enduring theme of the Journey to the West, just like Netease’s game ‘Fantasy Westward Journey’ which has a lifespan of more than 20 years and is still ongoing. ‘Journey to the West’ represents a traditional culture, and the familiar character of Sun Wukong, isn’t it a Meme in the crypto world? When it comes to MEME, the potential mining and pumping ability of MEME in the crypto world has been well exercised in the market incentives and practical operations over the years, which can be said to be unparalleled. **Combining MEME’s related capabilities with the existing Web3 Token, Non-fungible Token asset ownership, and a whole set of cutting-edge black technology solutions brings strong economic incentive drive and other advantages, which can completely create a project that is more superior than a standalone 3A blockbuster through “dimensional reduction”. “Black Myth: Wukong” quickly gaining popularity in the crypto world, indicating a strong connection between high net worth deposit players and the encryption community. It is believed that many major companies have already noticed this and are choosing to explore the future of blockchain games and the Metaverse in the Web3 “blue ocean” instead of engaging in fierce competition in the traditional gaming “red ocean”.

Summary

“Black Myth” has caused a stir in the industry, not only showing us the many difficulties faced by the encryption industry and the innovation industry today, but also the impact and enlightenment brought by traditional industries. I believe that soon we will see a new generation of blockchain games like “Black Myth” quickly gaining popularity and attracting attention across the web, leading Web3 to break through to a billion users.