Gate News message, April 22 — Jeff Bezos’ AI company Project Prometheus is close to finalizing a $10 billion fundraising round from JPMorgan, BlackRock, and other institutional investors, according to The Financial Times, citing people familiar with the matter. The funding round values the company at approximately $38 billion.
Project Prometheus launched in November 2025 with a $6.2 billion seed round from investors including Bezos himself. Demand from institutional investors was so high that the company extended the round to accommodate an additional $10 billion in capital.
The company is building physical AI systems designed to understand the laws of physics and interact with the physical environment, particularly in manufacturing and industrial applications. This differs from large language models developed by OpenAI, Anthropic, and Google, which are primarily trained on text, code, and internet-sourced data. Physical AI systems require real-world interaction data such as sensor readings, manufacturing processes, and tactile feedback—information that is typically proprietary and expensive to collect.
Bezos and co-chief executive Vikram Bajaj, a former Google executive, are separately raising tens of billions of dollars for a holding company that would acquire engineering, architecture, and design firms. These acquisitions would provide the real-world data needed to train Prometheus AI systems. The company has recruited over 100 employees from Meta, OpenAI, and DeepMind. In related news, Amazon committed an additional $5 billion to Anthropic, with an option to invest up to $20 billion more over time.
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