Gate News message, April 25 — China’s central bank and seven other government departments jointly issued the Financial Products Online Marketing Management Measures, which will take effect on September 30, 2026. The regulation systematically oversees financial product online marketing activities and explicitly prohibits providing network marketing services for illegal activities including virtual currency issuance and trading, illegal fundraising, and unlicensed foreign exchange margin trading. Only approved financial institutions and their official platforms, as well as authorized third-party internet platforms, are permitted to conduct financial product online marketing.
The measures establish detailed requirements for marketing content authenticity, risk disclosure, algorithmic recommendations, pop-up advertisements, account naming, trademark usage, cooperation models, and data protection. Financial regulators, internet information authorities, telecommunications agencies, and market supervision departments have been assigned specific supervisory responsibilities and enforcement powers.
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