Everything you need to monetize on TikTok: the 15 most effective strategies in 2025

TikTok has transcended its initial identity as a light content platform and has established itself as a robust ecosystem of financial opportunities. For Brazilians seeking what is needed to monetize on TikTok, the answer is broader than ever. Whether through bonus programs, revenue from views, corporate partnerships, direct sales, or consulting, there are multiple revenue routes available. This manual delves into the 15 main monetization strategies, the mandatory requirements, and how to accelerate your growth within the platform.

Understanding the fundamental requirements for monetization

Before diving into the 15 strategies, it’s crucial to understand what is needed to monetize on TikTok in 2025. The criteria vary depending on the chosen modality, but some are common across most:

• Legal age (18+ to receive earnings)
• Verified account or consistent performance
• Compliance with community policies
• Original content in many programs

First wave: monetization without strict requirements

1. Daily tasks and the Ruby system

The most accessible path begins with TikTok’s daily missions. Users accumulate rubies by completing simple actions like watching videos, sharing content, using platform coupons, or posting with recommended sounds. Conversion occurs at a rate of R$ 1 for every 10,000 rubies. Although it may seem modest, consistency generates passive income without prior audience.

2. Referral program

Inviting friends activates one of the most direct revenue mechanisms. The link is valid for 10 days, and when the invite results in registration, both parties receive rewards. The new user gets R$ 10, while the referrer earns R$ 2. If the referred friend watches 30 minutes daily for a week, the total earnings for the referrer can reach up to R$ 190. Promotional periods significantly amplify these values.

3. Creator Fund (Creator Fund)

This program recognizes high-performance content based on qualified views and engagement metrics. Eligible creators — those with more than 10,000 followers and original videos with a minimum duration of 1 minute — can receive monthly bonuses. The critical filter is reaching 100,000 views in 30 days, a benchmark that determines access to the program.

Second wave: monetization through presence and community

4. Virtual gifts in live streams

Live broadcasts open the door to immediate revenue via virtual gifts (diamonds and rubies). Requirements include being 16+ years old and at least 1,000 followers to start streams. To monetize gifts in videos, the requirement jumps to 100,000 followers. These gifts are convertible into real money, turning audience loyalty into income.

5. TikTok Bonus — official rewards program

Different from daily tasks, TikTok Bonus functions as a periodic incentive campaign. The platform rewards users who meet specific goals — from inviting new members to reaching viewership thresholds. The flexibility of this program makes it accessible even for beginner profiles.

6. Brand-sponsored content

With more than 10,000 followers and solid engagement rate, creators become attractive targets for companies. Brands seek influencers to promote products or campaigns, requiring the use of the hashtag #ad for transparency. Compensation varies according to reach and niche, starting with modest amounts and scaling as the audience grows.

Third wave: professional and specialized monetization

7. Creator Marketplace — official connection with brands

This ecosystem acts as a corporate intermediary, connecting pre-qualified creators with brands seeking structured partnerships. It stands out by offering formalized proposals, where influencers receive campaign briefs and pre-agreed compensation based on profile and reach potential.

8. TikTok Creativity Program — focus on quality

Targeted at long-form content (above 1 minute), this program pays for videos demonstrating originality, high retention, and production quality. Requirements include being 18+, having more than 10,000 followers, and achieving 100,000 views in the last 30 days. It serves as a revenue supplement for those with an established base.

9. Affiliate marketing — commission per conversion

Creators promote third-party products via personalized links and earn commissions on each sale. Requires a minimum of 10,000 followers and works especially well when integrated with TikTok Shop. It differs by scaling with sales volume — one of the most profitable strategies for engaged audiences.

10. TikTok Shop — direct sales of own products

If you own a business, the platform offers an integrated sales channel. Creators promote products, demonstrate real use, direct users to the store, and add purchase links directly in videos. The model works particularly well for categories like beauty, fashion, utilities, and digital products.

11. Strategic partnerships — beyond the Marketplace

Even outside the official program, brands seek creators with notable engagement, well-defined niches, and loyal audiences. Micro-influencers — a category often underestimated — are highly valued by companies seeking authenticity over sheer reach.

12. Consulting and account management

TikTok algorithm experts offer consulting services to brands and small businesses. The scope includes creating growth strategies, managing content, and producing videos. It’s an excellent side income for those who master the platform.

13. Selling products or services — various specialists

Consultants, coaches, designers, teachers, and freelancers use TikTok as a client acquisition channel. The platform provides reach, while the creator converts the audience into paying clients for their services.

14. Anonymous accounts (dark accounts)

Profiles without showing their face focus on niches like mystery, horror, curiosities, news, or education. With creative editing and engaging narratives, they monetize through the Creativity Program or integrated advertising without personal exposure.

15. Commercial live streams — live selling

Live broadcasts dedicated to demonstrating and selling products are among the fastest ways to monetize, especially for profiles with loyal communities. The format encourages real-time questions, creating urgency that boosts conversions.

Understanding earning potential by category

Nano creators (up to 10,000 followers): R$ 100 to R$ 500 per sponsored post

Micro creators (10k to 100k): R$ 500 to R$ 2,500 per post

Mid-tier creators (100k to 500k): R$ 2,500 to R$ 10,000

Macro creators (500k to 1M): R$ 10,000 to R$ 25,000

Mega creators (1M+): over R$ 25,000 per sponsored post

These values fluctuate significantly depending on the niche (finance, fashion, education, humor, beauty) and, mainly, the engagement rate — the most valued metric by brands. TikTok Shop multiplies these possibilities for creators who excel at storytelling and live sales, generating dozens or hundreds of transactions daily.

Accelerating growth: the pillars of the algorithm

TikTok prioritizes originality, consistency, and retention. To grow quickly:

• Post regularly (1 to 4 videos/day)
• Incorporate trending sounds and trends
• Invest in quick editing and impactful storytelling
• Use strategic hashtags mixing niche and trending topics
• Keep profile optimized with a persuasive bio
• Collaborate with creators in your area
• Focus on the first 2 hours — critical period for initial engagement
• Host live streams weekly
• Constantly improve lighting, audio, and video opening

Smart publishing schedule

• Monday: 5 PM
• Tuesday: 10 AM–1 PM
• Wednesday: 4 PM–6 PM
• Thursday: 7 AM–9 AM
• Friday: 4 PM–6 PM
• Saturday: 10 AM–7 PM
• Sunday: 9 AM–12 PM

Next steps to get started

1. Define your niche — Choose the category that best aligns with your knowledge and passion.

2. Create consistent content — Quality and frequency surpass quantity. Start with 3–5 videos weekly.

3. Track metrics — Use TikTok Analytics to monitor retention rate, average watch time, follower growth, and traffic sources.

The earning potential on TikTok is high but proportional to effort, creativity, and consistency. For beginners, posting regularly and investing in authentic content is the most direct way to turn the platform into a sustainable income source.