Outset Media Index (OMI) has launched a standardized benchmark designed to bring data-driven clarity to media analytics, initially covering over 340 publications that regularly report on cryptocurrency. The benchmark combines 37 performance and workflow metrics—including coverage, engagement, and collaboration factors—along with proprietary data to evaluate media beyond basic traffic spikes. As AI summaries rise and traditional referral traffic declines, the platform aims to provide advertisers, PR teams, and researchers with a transparent, objective framework for analyzing media value and developing strategies.